Periodical was founded by Roma, who like many woman all over the world, suffered at the hands of her period. Often feeling uncomfortable in her own body while being 'on', finding something to wear was always harder then than any time of the month. This sparked the idea to create a range of loungewear which focused on comfort - with loose styles made from natural materials that could also be worn for any situation; whether it be work, out with friends or for snuggling up at home.
Putting her degree in Fashion Buying Management and years of experience travelling and buying in Asia, Roma decided to take a trip to India in search of a way to sustainably produce her collections. She finally came into contact with a family-run tailor in Jaipur, which the whole process, from hand screen printing and dying the fabric, to sewing the garments and putting in the tags, are all done through.
A key business principal of Periodical is to work towards a zero-waste model, which is why all off-cuts of the fabric from making the garments are turned into smaller accessories such as scrunchies and masks.
All collections are designed with longevity in mind, with classic styles centred around season-less wardrobe essentials taking precedence throughout the collections. All ranges are made in small-batch productions, to further ensure there is no waste from each collection to the next.